Research On The Development Strategy Of X Bank Kunming Branch Of Tourism Credit Card

In recent years, with the growing of China’s economic strength and the per capita disposable income increased year by year, more and more people are willing to also have the ability to travel. In addition, China has one of the world’s second largest economy, the RMB exchange rate continued to be strong, and tourism country (region) compete to reduce the difficulty of China’s outbound tourist visa, many factors contributed to the residents outbound tourism market of hot. Data from China’s tourism research institute report, China’s outbound tourism (including Hong Kong, Macao and Taiwan regions) number more than 100 million people for the first time in 2014. According to the China national tourism administration said that as of the end of November the number of Chinese outbound tourism has break through 100 million person-time, throughout the year is expected to year-on-year growth of 18%, to 116 million. China’s outbound tourism consumption will become the world’s first, is a more than one hundred million,2014 outbound tourists are also more than one hundred million countries (regions) for the first time in the world, outbound travel cost will be ＄140 billion. Such a large tourism market is pregnant with the huge credit card business, issuing financial institutions compete travel CARDS, and try to use various means to increase its market share and expand its market share, all financial institutions of tourism development is there is a person’s credit card. Yunnan tourism credit card market is no exception, X bank also eager to Kunming branch in the fierce competition in the market in Yunnan occupy a larger share of the market, more travel CARDS.Papers from Yunnan province tourism credit card competition analysis of major card issuers in the market share of the market of Yunnan tourism credit card. Based on the development of tourism in Yunnan province credit card, which leads to the X travel credit card of bank of Kunming branch, this paper introduces the basic situation X bank of Kunming branch and travel credit card development present situation, using the relevant theories and methods to analyze problems existing in the tourism credit card X bank of Kunming branch. Through the SWOT analysis method, grasps the X bank of Kunming branch travel card present competitive advantage and disadvantage, summarizes the Kunming travel X bank credit card currently facing problems and challenges, puts forward the corresponding development strategies and measures. Combined in this paper, through theoretical analysis and practice of science, not only can solve the problem of X bank of Kunming tourism development strategy of credit card, at the same time of interbank tourism credit card has a certain reference and reference effect, has strong practical and realistic significance.