Strategy Of Development Of Rural Bank Plain "Two Areas With The Construction Of The Background"

During the 30 years of reform and opening-up, China’s economic development is very rapid, has made remarkable achievements. agricultural modernization continues to advance, intensive production mode, urbanization, living environment become the overall trend of rural development. Thirty years of reform and opening up, a farming methods in efficiency has significantly lagged behind and need to adjust and perfect. The change of relations of production is the key to the progress of agricultural technology and rural production development, transforming the rural traditional mode of production, breaking family production unit, guide the rural economy to scale, intensive, professional development, formed in an efficient and intensive Park as a sign of economic and to provide cotton and vegetable oil in the field of economic, promote synchronous construction of residential community and the park production complies with the development of the rural economy and society, is effective means and important way of balancing urban and rural development.2012, the Shandong provincial government promulgated the opinions on promoting better and faster development of the province’s county financial industry, proposed to guide and further expand the pilot scale of rural banks in our province. By the end of 2012, the province’s County Rural Bank coverage to reach more than 60%; by the end of 2015, to achieve full coverage. Under this background, the plain county government to activate the rural financial market, improve the rural financial system and improve rural financial services, by the Shandong Shouguang Rural Commercial Bank Co., Ltd. as the main sponsor to build plain rural banks. Since the establishment of the plain villages and towns bank time is not long, how to better deal with the financial market competition, how to better for the urbanization, the two areas with the construction of the service, the need for the plain county government, rural banks to think deeply, and to develop a scientific and rational strategy for its future development.Based on this, this paper, based on the relevant background and concept, based on the "two areas with the construction" of the background, Shandong plain county as the research object, the development environment of the in-depth analysis, and developed a specific development strategy. This article is divided into seven chapters. Introduction as the first chapter, research background, significance of this article. The second chapter is the definition of the concept and related theories, mainly expounds the basic concept of "two areas" and its construction significance; the similarities and differences between rural banks and other financial institutions and the significance and function of the development of village banks. In the third chapter, the use of PEST model, Porter Five Forces Model and SWOT analysis and other methods, to plain county village bank development environment were analyzed. The fourth chapter analyzes the development opportunities of the "two areas and the same building" for the village and town bank. The fifth chapter is the strategic orientation and goal of the development of rural banks in the background of "two zones"(rural residential communities and rural industrial parks). Based on the analysis of the first three chapters, the strategic orientation and objectives of the development of the rural banks in the plain county were analyzed. The sixth chapter is the implementation measures of the development strategy of the rural banks in the plain county. The seventh chapter is the conclusion and Prospect of the research. Hope through this research, can initiate some help to the research in related fields, the village bank in our country’s healthy development and make a modest contribution.