Development Situation Of Insurance Network Marketing In China And Some Suggestions

ince the reform and opening up,the insurance industry of China resume normal operations and has made considerable progress, has become one of the fastest growing industries.At the same time, the influence of the Internet continues to expand, the rapid development of network information technology, the Internet economy has affected people’s life.The two factors, combined with the insurance and the Internet has become a new bright spot in the development of the insurance industry.Although at the present stage insurance network marketing development time is short, The proportion of premium scale by Internet channel in the total is a relatively small, only as a supplement to the traditional insurance status.However,many of its superiority is unmatched by traditional marketing,insurance network marketing will has more development.This article describes the concept and characteristics of the insurance network marketing, discussed the specific mode of development.Introduced the development of the insurance network marketing in China in detail,and select the network marketing strategies of domestic insurance companies of several typical to carry out a detailed analysis.Short insurance network marketing development time in China,need to innovate more initiatives to solve the problems existing in the present stage.Combined with the present situation of the development of China’s Insurance Network Marketing,the author put forward that the insurance company need to improve the ability of the insurance network marketing,improve all aspects of technical support and services;strengthen self-discipline, improve the regulatory system;increase investment in talent resources;to speed up the laws and regulations enacted, promote insurance network marketing activities according to the law.