Research On Enterprise Development Strategy Of Xin'an Chemical Industry Co., Ltd

Management of the enterprise business strategy at the macro-level analysis, forecasting, planning, control, and other means to achieve the full use of the enterprise’s human, financial, material and other resources in order to achieve optimal management, and improving economic efficiency purposes. In China, due to the prolonged impact of the planned economic structure, and management of strategic enterprises is only a beginning. However, with China’s increasingly market-oriented economy and enhance the WTO approaches, the market is becoming increasingly fierce, as the major market participants in the economy of China’s enterprises, and this is our country to achieve economic prosperity and full employment deciding factor.This paper Zhejiang Xinan ChemicalCO.Ltd as the backdrop, the full absorption of existing research results at home and abroad on the basis of actual use SWOT analysis, a comprehensive analysis of groups facing the internal and external competitive advantages and disadvantages, the initial proposed products and industrial enterprises development strategy for the further development of enterprise decision-making.This study mainly from the company’s actual conditions, with the overall development of the chemical industry trends, and give full consideration Xin’an Chemical product advantages and industrial development foundation, and the internal and external business environment for development of a comprehensive analysis of proposed on the basis of the existing product development goal and cross-enterprise and inter-regional development opportunities and barriers for analysis and cross-regional enterprise development and the point of entry into space layout proposed. Xinan Chemical try to be able to seize the opportunity, through a certain capital investment and Xin’an unremitting efforts of the people and further enhance a company’s scale of the industry, market competitiveness and profitability of the business, the company entered a more healthy development track.Through the implementation of this strategy for the year 2010 to become the Xin’an Chemical Pesticide Group Co., Ltd., organic silicon, fine chemicals as one, high scientific and technological content, good economic returns, social benefits, and reasonable allocation of resources, with the core competitiveness of enterprises and the characteristics of sustainable development capacity of chemical production enterprises, and enterprise formation and inter-regional strategic development goals.