Reaching Of Development Strategy Of Jilin Xingyunchemical Co., Ltd Of Jilin Chemical Group Corp

Along with the rapid development of economy in China,Domestic demand for oil, additives, chemical products increase day by day, Chemical companies are also springing up,Chemical products in the m arket competition is more intense,The market share of some chemical products is decreasing year by year,Some chemical enterprises are facing difficulties, the risk of a shutdown,Chemical enterprises in the world wide economic cooperation is still required to further explore,How to make chemical enterprise rapid and stable development?In this context, According to the analysis for external changing environm ent including competitor、inner and outer circumstance、Technical environment、global market、customer etc. Through the further analysis for the overall ec onomic environment, the governm ent environmental, technology environm ent, etc. Depending on Jili n provincial Party committee and provincial governm ent proposed the integration of autom otive and chemical products, Jilin Xingyun Chem ical Co., Ltd of Jilin Chem ical Group Corp judge what is the most important influence, how to effectively increase market share and improve the m arket share of products, redefine our stra tegy and develop the strategic objectives for the next 5 years, and analyze the profit model, Combining the actual situation of the market and the enterprise, make a sustainable strategy for the development of enterprises, Make enterprises survival and development in the fierce market competition.This article firstly demonstrates the necessity of making effective development strategy for Jilin Xingyun Chemical Co., Ltd of Jilin Chemical Group Corp, and put forward the new ideas and m ethods for th e research and developm ent strategy, Comprehensively study of internal and external e nvironment, Identify the opportunities and challenges it faces, On the basis of the anal ysis of internal factors, the internal environment is analyzed by using Matrix, and use SWOT analysis matrix, make use of tim e series, and the ways fo r regression analysis, Industry trends analysis for the sam e program etc to ca rry out the key perform ance prediction, so that ensure the m easurement of the im plementation of the strategy, Monitoring and continuous improvement. Finally by i mproving the com pany’s operating m odel, Strengthen human resource management, Cultivate outstanding talents, Strengthen the ability of enterprise technological innovation, Enhance product technical added value, Strengthen enterprise service consciousness, develop the value-added services for chemical service, So that en terprises in th e fierce competition can improve overall in the market.