Dilemmas And Resolving Methods For Traditional Chinese Medicine Culture In International Communication

It is well known that Traditional Chinese medicine (TCM) embodies the concept of health and practical experience of the Chinese nation, not only in dealing with the complex disease and chronic disease but also promoting human health shows its unique advantage. It is popular with foreigners. Besides this, Professor Tu Youyou won the Nobel Prize with her work on developing new drugs for the treatment of malaria-Artemisinin and Dihydroartemisinin, and let the world focus of TMC. But on the other hand, the foreigners only paid attention to the special healing qualities of TMC, treating TMC as a treatment of disease of "tool", and its deep theory and cultural connotation has not been mined and processed yet, and there have been imperfections in its cultural communication work. In the dissemination of TMC all over the world, if we ignore disseminating the culture of the TMC, the intrinsic value of traditional Chinese medicine is bound to be cut down.Since 2003, President Xi Jinping in many important occasions stressed that "The propaganda work should be carefully; new style of campaigning should be created; be conscientious and make a good job of telling Chinese story and spreading Chinese voice. The culture of TCM is an important carrier of letting Chinese culture go out and the most direct way to tell Chinese story. As the engine of bring about a great rejuvenation of the Chinese nation, the communication of TCM culture is the most necessary part of building the country’s "soft power". However, in the process of international communication of TCM culture, there are many difficulties, such as different counties, different countries, different races, different languages, different cultures and so on. In this passage research approach of literature survey has been used to examine the history and present condition of international communication of TCM culture. Besides, analyze the difficult position of disseminating the culture of TMC internationally:(1) Poorly implemented the international communication of TCM culture; (2) There are difficulties in combining TCM and western medicine in culture; (3) The communication platform should be further researched; (4) The linguistic problems; (5) Technical standards barrier; (6) There are difficulties in developing TCM culture international education.Finally, through analyzing the difficult position of disseminating the culture of TMC internationally, this passage gives advice on the effective communication path:(1) Seek corresponding point of culture from TCM and western medicine; (2) Break through language translation barriers, build a bridge of the international language of TCM; (3) Make a better TCM product grade in order to improve the influence of TCM culture; (4) Find a new way of managing the technical standard of TCM product; (5) Construction of the intellectual property protection system in line with the characteristics of Chinese Medicine; (6) Make full use of "Internet Plus" international communication of TCM culture; (7) The standardized international education of TCM culture should be found; (8) Disseminate TCM culture to the world with the help of TCM medical tourism. In this way, we disseminate TCM culture in the world and make contribution to build up the influence of Chinese culture on the world stage and promote the soft power of Chinese culture and the all strength.