The Image Myth Of The Grassroots Era

The development of the film always along with the progress of science andtechnology，in the21st century with the development of new media technology，New mediafilm came into being, from the date of birth, by the concerns of the community. Film of thenew media as a new kind of film form to the traditional film launched a challenge, not onlyin the creation of content and form, is different from traditional film, there is a bigdifference in viewing mode, film language and so on. As a new form of film, new mediafilm to the audience of fashion experience, getting more and more people attention, manyexcellent works unfolding in front of everyone, and create a new business model.The present article at first, discuss the connotation of the new media and new mediafilm, and definition of the new media film. Then sum up the characteristics of new mediafilm, at the same time to generalize the aesthetic characteristics of new media film, on thebasis of this focus the key on the different of media film and traditional film. The last, I willlook at the problem in the development of new media film and the prospects for the future.