New Media Animation Short Film "The Party's Spiritual Pedigree" Creation Interpretation

The main feature of the current society is consumption,and the main means of dissemination is digital media of new media.In a variety of communication situations,animations in the era of new media have been widely used,and the forms of production and means of dissemination are constantly being introduced.Compared with traditional animation,its creative methods and aesthetic methods have undergone tremendous changes.In the modern media field,the use of new media animations to create advertisements and short films has become mainstream.In the Internet,mobile media,outdoor media and many other fields,new media animation is playing an irreplaceable role.Due to the rapid development of digital technology in new media,the form of new media animations is deeply influenced by new technologies.It is more visual and intuitive than static images,and its interactive capabilities are far more than traditional animations.Therefore,new media can better meet the needs of dynamic images and give them consumption.The immersive feeling.The new media exhibition is a new type of new media art.According to the content of the exhibits and the spatial planning of the exhibition hall,the new media animation art can display a variety of technical languages in various forms,animation art and new media technologies.The two are constantly blending and rejuvenating.The purpose of this dissertation is to use the new media animated short film "Spirit" to try to apply the innovative forms of new media animation to the new media display field,and to expand the new media animation's more expressive forms and aesthetic methods.This dissertation focuses on the form of the process of combining the new media animation with the new media display space,the innovative design ideas of the new media animation,and the specific production process of the new media animation.This article selects innovative art forms that combine new media animation and new media display as research objects.Creative practice uses actual short film production as a base to explore the art design of new media animation and technology upgrading in digitalization.Through the personal creation of the main screen of the new media animated short film "Spirit"and the actual production process of various aspects of audiovisual language,from script creation,style design,character design,scene design,animation modulation,post-processing,screen fusion,etc.The specific design and production methods were analyzed and elaborated.Finally,the finished animation products were rethought in order to provide some references for the creation and dissemination of more new media animations.