The Current Situation And Dilemma Of Media Discovery Of Regional Culture From The Perspective Of Media Geograph

While rapidly changing media technologies are greatly shaping and changing social life,they are also reshaping the local media ecology and putting forward new requirements for the development of local media.Since regional culture is an important source of creation that manifests the identity of local media and reflects the vitality of local media,it is increasingly becoming an important variable embedded in the ecology of local media development.In what dimensions can regional culture contribute to the development of local media? What are the practical dilemmas of local media in the process of exploring regional culture? How to realize the effective interaction between the two,thus promoting the healthy development of local media and the prosperity of regional culture becomes the proposition of the times before every media worker.Based on this,this article takes media geography as the theoretical perspective and takes Yunhe County Media Center as a case study for empirical research.By examining the practice of local media in discovering regional culture represented by Yunhe County Media Center from the dimensions of "space" and "local",the article finds that Yunhe County Media is born in a rich and diversified regional cultural space,mainly through innovation It has a positive exploration significance in strengthening the local characteristics of local media and shaping the sense of place,which reflects the three characteristics of localness,everydayness and modernity.However,there is also the dilemma of insufficient systematization of regional culture discovery,insufficient conceptual renewal and talent reserve,insufficient guarantee of intelligent equipment renewal and insufficient construction of public cultural service system.In this regard,in order to realize the positive interaction between local culture and local media,we can optimize the cultural discovery environment of local media in four aspects: integrating regional cultural resources,expanding diversified creative subjects,updating creative equipment and skills,and innovating organizational cooperation mode,so as to create a good institutional environment and organizational guarantee for local media to discover regional culture and further enhance the value and influence of local media to discover regional culture.