The Interpretation Of Grassroots Cultural Post-New-Period

Since the1990s, China has entered the Post-New-Period on socialtransformation. Wang Ning, Yiwu Zhang and other scholars summarize thecharacteristics of this period in the words of popularization, commercializationand hodgepodge coexistence. The currently most popular Grassroots Culturealso emerges, develops and grows stronger and popular in such culturalcontext.In the contemporary context, Grassroots refer to the rural farmers, thepowerless townsfolk and the workers in various field and industry who are inweak position economically or politically, their right of speech and influenceare not heavy enough, and their underprivileged social and cultural status makethem opposite the social mainstream and elite. However, it is exactly thesegroups that rush out from the grass-root phenomenon including the Grass-RootTalent Show, the Network Spoof, the Copycat Culture, the Buzz Words, thePolitics in Micro blog, the Blog Year and the Micro Films since2005. Theystage a good show in the network world by virtue of their tenacious vitality,strong cohesion, unique creativity and their class opposability, as well as theirhuge acceptance, consumption, and dissemination market. Meanwhile,accompanied by "the expression of the right to speak and the spiritualaspirations" of grass-root groups, they integrate with the real social life fromthe virtual society, extending to the economic, political and ideological fieldsapart from the original cultural field, thus comes the Grassroots Culture, aspecific subculture.The Grassroots Culture reflects during the social transformation period, inthe process of changes of the humanistic environment, changes in the socialpsychology and the secularization in social life of China, which highlights thestriving dream, upward desire, self-deconstruction, collective revelry,consumption pursuit, discourse expression and spiritual yearning of thegrass-root group.Seizing the particular Post-New-Period cultural context to examine cultureof grassroots is a new and due point to study the culture of contemporaryChinese society. With the informationization and urbanization of Chinesesociety, the Grassroots Culture will definitely show a relatively mature cultural state in the collision and fusion of the cultural system between urban and ruralareas.