Xiamen M Culture State-owned Company Marketization Operation Research

During “Twelfth five-year” period, the cultural industry was listed as a “pillarindustry of national economy”, the18th National Congress of the Communist Partyof China put culture more importance, the development of cultural industry hasbecome an unstoppable trend.Minnan culture is a branch of the Chinese culture, it is rich in content, such asminnan architectural culture, religious culture, minnan traditional folk art, etc., Itplays a fundamental role in the development of cultural industry, although it is richin cultural resources, which is not the decisive factor in the development of culturalindustry. Reasonable development, effective utilization of cultural resources,correctly development of cultural industry and minnan cultural heritage is the basicway of development of minnan culture. Amoy is the heart of minnan, there areadvantaged advantages in minnan culture development and heritage. Amoy superiorculture industry development environment will bring the fierce market competition.The thesis takes Amoy M culture state-owned company for example, asrepresentative of the cultural industry enterprises in Amoy, how to get the position inthe competition, a firm foothold, and stand out.Based on the culture industry development at home and abroad for reference, theresearch and cultural enterprises operation successful experience, we analyze AmoyM state-owned cultural enterprises how to establish modern enterprise system, topromote the marketization operation to get fast development and to become thepractice of new business card of Amoy city tourism culture activities. We use SWOTto analysis how M culture state-owned company to takes full advantage of thelocation advantage, policy, environment quickly make the enterprise enters Amoyculture industry "vanguard" role, to grasp the development opportunities; In face offierce regional competition and enterprise development obstacle, the enterpriseinnovated and developed model, put culture and tourism, culture and performancetogether, to realize the maximization of the economic and social benefits. Bycooperation with related industry to broaden chain enterprises, they achieve all-winsituation.