Study On The Current Situation And Countermeasures Of The Chongqing Cultural Industry Based On The Marxist Cultural Theory

In the 21 st century, the whole world economy is developing rapidly, and the era of “the global village” is arriving. With the exchanges and trade between countries more and more frequent, and competition between countries becoming fiercer, culture plays a more and more important role in the national strength competition. Since the economy increases in a high speed, and the market expands at the same time, many industries operate in the market-oriented way, and the cultural industry is the product of a mix of culture and market economy. That culture sold in the market as profit goods is the basic characteristic of cultural industry. Due to too many advantages such as low resources consumption, little environmental pollution and high added value, easily driving more related industrial, as well as people’s growing need for the diverse spiritual culture, the cultural industry is considered to be a huge potential industry with low carbon producing.Given the importance of the cultural industry, this paper analyzed the cultural industry related theory firstly. The cultural industry of China is based on the theory of the cultural view of Marxism, to ensure that we will grasp the direction of socialist advanced culture firmly. The cultural theory of China is the inheritance and development of classical Marxism. Marxist cultural theory enlightenment to the cultural industry of our country are as follows: adhere to promote the free and full development of human as the ultimate direction; keep the socialism direction when introducing the foreign excellent cultural achievements; check and adjust the development of cultural industry in our country in practice constantly.This article conducted a research and analysis emphatically on the present situation and countermeasures about the cultural industry of Chongqing which is the municipalities directly under the central government in China. To make a better conduct on Chongqing cultural industry, this article conducted a research on the cultural industry of our country firstly, such as the development course of cultural industry and the related laws and regulations in our country. By the analysis of the history, political, economy, laws and regulations, geography of Chongqing cultural industry, together with the research on its characteristics, the present situation of Chongqing cultural industry has been conducted deeply. Chongqing cultural industry has these characteristics: emerging cultural industries quantity is not enough; the government support the culture industry strongly; available cultural resources is very rich; cultural consumption demand is rising. Later in this paper, the the national competitive situation of Chongqing culture industry has been analyzed and compared, and we have found that the competitiveness of Chongqing cultural industry in the national situation is not optimistic, in western provinces of China only in the average level, and far behind the other three municipalities directly under the central government in China. Next this paper analyzes the factors restricting the development of Chongqing cultural industry. Finally, with combing Marxism culture theory, the paper has put forward the specific countermeasures and suggestions for the development of Chongqing cultural industry : in accordance with the requirements of the scientific concept of development, promote the sustainable development of Chongqing cultural industry; make the social benefit and economic benefit of organic unity; promote cultural innovation actively, to create a group of outstanding cultural brand; make intensify efforts to industry regulations improve the market operation system of Chongqing culture industry; fully implement the "Bringing in" and "Going out" strategy.