China’s Cultural Enterprises Cooperative Behavior And Analysis Of Its Performance Influence Factor

As a "sunrise industry" in today’s world, The cultural industry has become a newnational economy growth potential point. Cultural enterprises are the vitality cells ofculture industry，the development of cultural industry cannot do without culturalenterprises being bigger and stronger, and cooperation is an effective way for culturalenterprises to get a rapid development. Development of China’s cultural enterprisesneed to breakthrough the bottleneck, strengthen cultural enterprises’ ability ofintegrating and utilizing resources, overcome capital and technology etc. problems ofa single culture enterprise, creating cultural enterprises brand, enhancing thecompetitiveness of cultural enterprises and cooperating has become the choice.Based on previous researches of cultural enterprises cooperation, this articlefirstly defines the connotation and characteristics of cultural enterprise and it’scooperation, discusses the main cause of the cooperation. And then, this paper usesthe game model to analyze the motivations and incentive conditions of China’scultural enterprise cooperation. From the results of the analysis, the stability of theculture and economy in our country, perfect legal protection, effective informationcommunication platform and reasonable interest distribution mechanism and so on arethe incentives for the culture enterprises. And it also divide the cooperation into twokinds, including the cooperation in market transaction and in equity. On account ofthe classification and incentive conditions, A success and a failure case is discussed.We find that government policy, resource information, profit distribution, etc. have angreat impact on the success of enterprise cooperation. In the end, by using statasoftware this paper analysis the influence factors of cultural enterprises cooperativeperformance, and get the following conclusion: China’s cultural enterprisescooperative behavior performance is significant positively influenced by thegovernment’s policy support, market culture enterprise average scale, social humancapital and information technology. And innovation capability has no significantlypositive effect on cooperation performance, while cooperation park which is nowdoing the heat, have a significant negative impact on cultural enterprises cooperationperformance.According the former analysis, this paper put forward some countermeasures toour government, society and enterprise, hoping to promote the efficiency of the cooperation between culture enterprises in our country.