Ethical Examination Of Holistic Medicine Mode

At present, China is in the "social transformation" of the special stage, Significant feature of this stage is:With the reform and opening into the deep water, the market for distribution of social resources allocation and products brought great change, the distribution pattern of various interests also simultaneously undergoing profound changes, bring different national interest demands a different understanding of diverse values conflict, people appeared confused and identity crisis of faith, the other outstanding issues of social transition is incident-prone.Media rooted in the era belongs to the era of problem behavior are bound to be reflected in the media, Social problems of this period is reflected in the behavior of the media news photos, news details of the "original" presentation, excessive entertainment phenomenon, vulgar content, the media acts as a concrete manifestation of this period paid news, invasion of privacy, focusing on economic interests irrational expression of public opinion, the media and other trials. This is reflected in the behavior of some of the media behind the ethical problem is:Media ethics anomie, media over-commercialization of the erosion of ethics in order to compete for the ethical discourse of false news cycle, media discrimination,"entertainment to death" and ethics "suspension" and other problems of great importance not only because of economic development culture resulted in relatively weak, but due to a complex social forces. These ethical issues embodied in the report on the incident, with sudden emergencies, uncertainty, catastrophic other features, just in time, good communication and remedies, not necessarily turn into a public crisis. Incident occurred in the majority of social transformation is preventable and controllable, and only in mishandling, poor communication, dissemination of information in the Internet age developed among the negative events will evolve into even greater harm. Media handling emergencies, reflecting the ability to respond to the media, and even the credibility of the media in relation to survival, while the national government’s public image is dependent on good media credibility.However, in the period of social transformation, the game between the various interest groups, between different media compete for the right to speak, media technology innovation resulted from the media without consideration to the rapid spread of the truth, so that in front of people is more complex emergencies, it can be said emergencies media behavior is the current behavior of the concentrated expression of the media, but also embodies the ethical considerations of media behavior. It is precisely because there has been so much media ethics, media was increasingly highlights the necessity of ethical construction. Strengthen the construction of media ethics is an important means of preventing social anomie, maintaining social stability, is in transition to create a good cultural atmosphere of internal demand, is the need to transform the media itself. Media to build a harmonious and orderly environment, strengthen the construction of media ethics system we need to stick to some basic ethical principles, such as the doctrine of the categorical imperative, utilitarianism, fairness and justice, the people as a destination, etc. These include:First, the principle of the supremacy of life-life has to deal with the media to respect the basic right to life is the most fundamental of citizens, the most important rights. Second, the principle of truthfulness-the real significance of the media presence, is the cornerstone of journalism ethics and practice, but also the most basic professional ethics journalists. Third, the minimum harm principle emphasis on the extension of the principle of the supremacy of life, emphasizing the protection of the fundamental rights of physical and mental health. Fourth, there must be awareness of privacy when reported, that principle of good faith-the starting point for the noble purpose and good intentions, the task of public affairs and supervise improvements. As well as open, free, conscience and so on. Furthermore transition society has its unique social characteristics, we need to stick to basic ethical principles, should also adhere to some special ethical principles, namely the social and moral responsibility, the role of the media "moderate conversion", etc. These principles are the media practitioners reported value basis, behavior criterion.Addressing the ethical aspects of social transformation behavior of the media should follow our ideas are:First, make media ethics "spirit to go home". That is not only concerned about media behavior, should be concerned about the nature of the exploration of ethics, ethical and moral abandon rational interference, and ultimately "rational" to the "spirit" of the return. Second, strengthen the construction of media ethics in social monitoring. That started from the outside of the media conduct certain constraints and regulation. Including government surveillance, monitoring changes in public participation and public roles. Third, create a good ecological environment of media ethics, that is not only concerned about the external monitoring constraints, the media should also be concerned about the objective law of development, starting from the environmental media development, and create a favorable environment for the growth media. Fourth, the media legislation, to provide an institutional guarantee for media ethics. That improved media legislation, laws and regulations from the level of constraint on the conduct of the media, but also the power of the media to be protected. Fifth, strengthen the construction of new media ethics. That requires that each person freely audible from the media, while follow certain ethical norms.