Baudrillard Social Theory And Contemporar Reflections Consumption

Baudrillard ’s theory of the consumer society is the core part of theiracademic, since the20th century, society has undergone tremendous change, changeis caused by the consumer society. This paper analyzes the theory of Baudrillard ’sconsumer society, so as to arrive today’s society has evolved into a consumer prior tothe production of symbolic consumption, and then discusses the impact of symbolicconsumption of today’s society. First, the source said Baudrillard consumer generatedsocial theory. We know that Western New Marxist pioneered the study of consumersociety, they analyzed from the perspective of social philosophy and sociology, whichmakes their understanding of the consumer society has some limitations, but confusedwith theories of consumer society into people’s vision, which for Baudrillard providesthe ideological foundation for the study of the theory of consumer society. Thendiscusses the main content and features of the theory of Baudrillard consumer society,pointing out that the consumer society is to sign from Consumer spending,consumption is a symbol of the essence of social spending, people are standing symbolconsumer perspective, consumption is actually a symbol of social status symbol andsocial development will be the reason why the sign consumption is due to people’sphysical, identity and status of the pursuit formed; then expounded the significance ofBaudrillard ’s theory of the consumer society, with social development, commoditygradual labor workers, which appeared in consumer alienation, people tend to beconsumed by the subtle role of advertising, news media, and the excessive pursuit ofsocial status, identity, making the development of society there is a virtualization theseare consumer enthusiasm Baudrillard social theory; Because it is from the perspectiveof semiotic analysis of consumer society, which is just a symbol of status objects thatpeople have, therefore, Baudrillard matter is that the use of value does not exist, sothat it fell into mechanical doctrine, which is the limitation of his theory. With thedevelopment of society, more and more Chinese society reflects the phenomenon of consumer society, the quest for brand-name luxury goods, only to see the surface ofthings, and did not see the value reflected in its essence, which plunged into anunprecedented among the waste. Finally, combining theory Baudrillard consumersociety, consumer contact status quo in China today, the national policy to be appliedto life, and then figure out how to solve the current situation nowadays andconsumption.