Study On The Localized Embodiment Of Wrapping Design For Business Gifts

Apart from directly delivering the business culture, the business gifts’ wrappingdesign should also profoundly indicate the features and characteristics of the productsthrough visual images; consequently, localized embodiment of the wrapping design turnsout to be one of the most popular fields worthy of being researched. The localizedwrapping design should go along with the cultural heritage and development rather thansimply combine the diverse traditional patterns together. Business gifts’ wrapping designshould keep up with times and meet the needs of the markets, besides absorbing nutritionfrom conventional culture and local custom; furthermore, the concept of localized culturecan be harmoniously mixed with the modern design and marketing modes by conveyingemotional communications in order to merge business culture with the wrapping design. Atthe same time, the unique wrapping design for the business gifts will highlight the localfeatures and avoid similarities so as to promote the popularity and prestige of the products.