The Integration Of Culture And Technology In Marine Tourism

The21th century is a century of ocean.China has pushed the progress to build a maritime power. Under the background of the prosperity of marine economy, to speed up the development of marine culture industry is very important. Marine culture industry is the industrialization of marine culture, serving for the construction of maritime power, taking the responsibility to spread marine culture and change the ocean consciousness. Recently, our country vigorously promotes the integration of culture and technology.The development of technology changes the medium of communication and increases communication efficiency. Thus, the development of marine culture industry also needs the integration of culture and technology. It is for this reason, this article takes marine tourism--a specific practice of marine culture industry--as an example, to study on how to promote the integration of culture and technology in marine culture industry.This paper firstly analyzes the development requirements of the integration of culture&technology and the function of the integration in marine culture industry, which works out that to develop the marine culture industry with the integration of culture and technology must give play to the impetus of technology for the communication of culture and the impetus of culture industry for the commercialization of technology. Combined with the laws of marine culture industry, this paper presents the two directions of the integration of culture and technology, which are:promoting the digital transformation of marine culture industry and developing marine technology with culture industry. Then, taking marine tourism as an example, on the basis of the analysis of empirical research and cases, using communication theories as the instruction, this paper studies on how to put forward the digital transformation of marine tourism by analyzing the action of digital technology in marine tourism and the role of it for marine culture communication. Then, based on the analysis of the roles that the marine technology plays in marine tourism, this paper focuses on the development of marine technology tourism as the key point of developing marine technology with marine tourism. By the analysis of its present situation, this paper studies on how to promote the communication and commercialization of marine technology by the development of marine tourism. At last, this paper puts forward that the development of marine culture industry should step on a four-in-one and sustainable road by means of:the optimal allocation of culture and technology resources, three-dimensional spread of marine culture, development with characteristics and branding,"R&D--consumption" integration.