Research On Shandong's Marine Culture Industry

The 21st century is "Ocean Century", marine economy has become the subject of economic development. Marine culture industry is already showing great potential for development, stimulating regional economic growth and become an important industry. Therefore, to study the subject of the marine culture industry in Shandong help to deepen the theoretical study of marine culture industry, it has theoretical construction of meaning. The topics on the full range of Shandong's marine culture industry is the first research on regional marine culture industry, not only has a certain significance and academic value,can also provide theoretical strategy for the implementation of the "sea of Shandong" development strategy and "Blue Economic Zone of Shandong Peninsula". The topic can provide a reference for development strategies and policy measures of Shandong marine industry and have the distinct role of the reality.Research on the marine culture industry must first give clear definition of the concept, and then the logical relationship between the concept of three pairs of interrelated of marine culture and marine culture industry, cultural industry and the marine culture industry, the marine culture industry and the marine industry were analyzed.Marine culture is a culture of all ocean-related, the sum of human interaction with the ocean in the creation of spiritual wealth and material wealth, it has open, pioneering, business-and sea-cutting characteristics. The marine culture has culture value, aesthetic value and commercial value which have a potential market value and the basic conditions for industrial development. In a market economy, the marine culture industry is the inevitable trend of development.This article in the marine culture industry is defined as the production of marine culture and the business sector to provide services. The nature is making marine culture to industry. Marine culture industry is constituted by the two elements of cultural and industrial. The basic element is marine culture, which is the basis for the development of marine culture industry; industrialization is the structural elements, which determine the economic composition of marine culture industry. Culture industry are involved in characteristics of the sea marine nature, sea and land economy intertwined nature of the inline, and high risk. According to the content and nature of the industry and the industry classification. Marine culture industry can be divided into marine tourism and cultural industries, the marine festival exhibition industry, the marine leisure industry, sports industry, as well as marine art industry.The cultural industry is engaged in the production of cultural products and services business industry. Marine culture is a branch of the culture, So the marine culture industry is the cultural industry specializing in products and services of marine culture industry type. It is an integral part of the cultural industry. Marine industry is the human use and development of the marine, coastal resources for production and service activities. According to the classification of the three industry, marine industry can be divided into primary industry, secondary industry, marine, marine tertiary industries. Marine culture industry is the third industry. So the marine culture industry and the marine industry is the third intersection, in particularly marine tourism and cultural industries, both belong to the marine industry classification system, also belong to the classification of marine areas of cultural industry.Marine culture industry resources is that people engaged in marine resources, cultural products and services for the use of various resources. It has cultural and industrial properties, non-expendable, dynamic, regional, public and heritage of the main features. In accordance with the natural resources and functions. In this paper, the marine culture industry resources were re-order, proposing the classification system of marine cultural industry resources. The system will be summarized in the marine culture industry resources, marine resources, natural beauty, history and culture of marine resources, marine resources, literature and art, custom marine resources, marine food culture, marine life and ecological resources, marine resources and marine science and technology and cultural festivals resources and the marine industry, and20 sub-categories and 52 basic types. This system includes not only the tangible resources of marine culture industry, also includes non-material form of marine culture industry resources, and history, present and future for the development of the marine culture industry in which resources are assigned to.Development of marine culture industry is to scientific, rational and effective exploitation of marine resources, cultural industries, which made objectively assess the requirements of the marine culture industry resources. The article proposes a more comprehensive assessment of the marine culture industry resources system, which including four one-level indications of resources and cultural quality, marketing, development conditions, the effectiveness; the 14 secondary indicators of cultural characteristics, aesthetic characteristics, market location, market potential, economic benefits, social benefits; the 50 3-level indicators of industrial base situation, the consumer and proposed assessment methods and principles.Marine culture industry resources must be translated into material form for consumption, must also have market value, clear property rights, investment value and market competitiveness can link into the industrial development. In full awareness of the protection of marine resources, cultural industries on the basis of need, we must follow the principle of sustainable development, protection in developing. It must give full play to the role of government regulation, through legal, administrative and economic means to protect marine cultural industry resources. Make the rich marine resources and effectiveness must strengthen the core values of marine culture. Marine resources for cultural industries should be carefully screened to ensure the quality of marine cultural industry resource. Marine cultural industries resources should also be configured according to market-oriented to achieve integrated planning and joint development. The development of marine culture industry resource should go to the international market and actively participate in international division of labor and cooperation.As the trend of the world's marine economic development, marine culture industry is not only revive the economy, but also promote social and cultural development, more as the maritime security and expand space for development of marine economy. Shandong has a strong base and rich type of the marine culture industry resource. Therefore, the development of marine culture industry has important strategic significance for the economic development of Shandong Province.The paper uses the SWOT analysis which is used to select industrial development strategy, Shandong has advantages in the marine culture industry culture industry resources, location, economic base, cultural industrial environment, but the main weak economy, the lack of large marine cultural enterprises is the weakness. The paper demonstrate that Shandong should use the advantage of the current preferential policies increasing consumer market, the good opportunities which is brought of the organization of the Olympic Games and National Games, actively respond to the competition of other coastal provinces and cities to overcome the ocean of cultural products and the business cycle limitability strong impact and influence.The paper identify of marine culture industry in Shandong's development strategy, that should select resources as the basis,to marine tourism and cultural industries as a core industry leading industries driving mode. Further, through innovative strategies, brand strategy, regional development strategy, talent strategy and a series of strategic measures, and deepen cultural restructuring, the implementation of positive economic support policies, develop financing policies, improving market management policies and open door policy and other supporting policies to protect the marine culture industry to achieve this strategic subject.In addition to consideration of the macro strategic level,this paper also combines the actual problems in the development of the marine culture industry in Shandong, and analyze the problems which constrains the development on the mess and micro levels, make objective and targeted measures and strategies to grasp the paten of the industry accurately to promote the development of the marine culture industry.