Research On Development Of Rizhao Marine Culture Industry

The21st century is a strategic maritime strategy and culture of the new era of competition. Different marine philosophy, thinking and other marine maritime cultural factors that determine the competitive landscape and a different situation. French social economist Lu Pei pointed out:cultural value has a decisive significance for social development. Advanced nature of marine culture will affect a country and regional strategic decisions direction, thereby affecting the overall strength of the national economy improved. No marine cultural prosperity, there is no development of marine economy.Rizhao City, the total area of5310square kilometers, the coastline of167km, of which there are more than60kilometers of fine, sandy beach shoreline. Unique marine resources nurtured a rich maritime culture, and formed its own unique personality and characteristics. Based on this, the face of the new century marine industry golden opportunity for development and construction of marine characteristics emerging Rizhao city, to create a strategic opportunity for coastal and cultural city, advantages, integration of resources, to develop characteristics of marine culture industries sunshine, sunshine is to enhance the cultural quality, an important way to promote economic development, but also to accelerate the transformation of economic development, promote economic restructuring and upgrading of the realistic choice for the construction of marine characteristics to achieve the strategic objectives of the emerging city has a positive meaning, but can also inject more blue economic development and cultural meaning and spiritual power.This paper summarizes the Rizhao status of marine culture industry, the types of marine resources and cultural industries, and the use of sophisticated economics SWOT analysis method, Rizhao conditions for the development of marine culture industry analysis, obtained in the marine industry, marine culture sunshine resources, location, infrastructure, and so has the advantage of also analyzed the development of cultural industries in the ocean some problems, pointing out the opportunities and challenges. On this basis, summarizes the sunshine two marine culture industry development model, the development of marine Rizhao made the strategic choice of the cultural industry, discusses the development of cultural industries sunshine policy of marine protection measures and specific development of the industry, from the macro-and micro-focus on industry category classification guidance. Through the development of cultural industries Rizhao marine research, you can create coastal current cultural city, building marine characteristics emerging city strategic objective to provide theoretical support for the development of cultural industries in the ocean sunshine relevant policies and measures to provide reference.