Our World Of "Black And White"

The world we live in is quite dazzling with all those great art works. We appreciate them and regard them as graceful, vivid, and fascinating tunes flowed from musicians, and most of our works are divine for the simple reason that their colors bring them power and soul. While in this colorful world, the polar color (here refers to Black&White) never fails to capture our artist’ attentions, representing the precious concept of " plain and simple". Actually, due to their unique flaw, the color, Black&White are NOT included in the COLORS. However, this does not stop them from exerting their charms, which is given by nature:their tranquility as the sunrise; clearness as the footprints on the fresh snow; rationality as a mechanic clock. All these features have made them all the more popular. For us designers, nothing can be compared with the technique of abstracting, simplifying, and rationality. The works of Black&White have completed our poster designing field, bringing not only visual compact, the sense of beauty, but communications as well.This article through to the poster design in the use of the "color" as the main line, from the perspective of history of art and design and art design practice to explore how to continue to develop in black and white in the poster design problems, using a large number of classic design case, explore the status of "color" in poster design and the law of development, and on this basis a new design method, theory, find the "color" new growth point in terms of design art attainments and adapt to the modern design method, theory, and thus play a role of greater artistic tension and information dissemination. Through to the "a" color poster charm to explore, develop our thinking, reduce the blindness of the design, add more theory support for further design activities.