The Research Of Wuxi Huishan Clay Figurines Marketing And Communications Based On Mobile Internet Platform

Wuxi Huishan clay figurines as one of the intangible cultural heritage, concentrated an era of socialcultural scene and it is one of the symbols of national culture. It is also a regional arts group,geographical and cultural characteristics. However, in the face of the development of new technology,it needs to pull new retained, retain its original qualities and generate new business and culturalbenefits, in line with the trends of the times. For the general public, it plays a cultural transmission roleand expands cultural and creative industries.This issue through the investigation and study of the Wuxi Huishan clay figurines explore ways tocommunicate with consumers in the mobile Internet environment. By Huishan clay figurines in themobile Internet market analysis, strategic planning target audience analysis, exploring the way of theirproducts and brand design and marketing communication strategies in new areas. In the mobileInternet platform, user-oriented, design-driven innovation as the core, to show the spread of Huishanclay figurines and unique cultural background, culture, materials, processes, modelling, etc., tocommunicate effectively with the target audience, the target audience for Huishan clay figurinesproducts and brands, heritage and designers who have a good understanding. Huishan clay figurinesby repositioning the mobile Internet platform, mining and conversion calue, select the appropriatecommunication carriers, dissemination of content, interactive communication with the target audienceand the audience raise awareness of Huishan clay figurines in a new platform for effectivecommunication, so that Huishan clay figurines of the intangible cultural heritage for sustainabledevelopment, revitalization of traditional cultural industries.