The Comparative Study On The Layout Design Between Electronic Newspapers And Traditional Newspapers

Information technology and the Internet is changing at a tremendous pace, which makesthe world vary greatly with each passing day. While, the oldest mass media-traditionalnewspapers to keep up with the step of times, upgrade themselves, and meet the challenges oftransformation actively. Among all types of print medias, the traditional newspapers with itsprominent prospective, first foresee the strong development opportunities brought by theInternet, get involved into the network convergence quickly and try to be the first leader in thefield of Internet. Currently, the forms of traditional newspapers spreading on the Internet arevarious, but the one real presenting the basic shape of traditional newspapers is the electronicnewspapers. Therefore, the design of electronic newspapers is becoming increasinglyimportant.Similar to traditional newspapers, the numerous electronic newspapers compete fiercelywith each other too. While the layout design, with its intuitive features, draws reader’sattention easiest. Excellent layout design can build an unparalleled visual effects that can notonly save input costs on newspaper content, but also stand out in the newspapers’ sea;excellent layout design is conducive to catch the readers eyeballs, pushing readers to paysubscriptions, and even has an important influence on improving advertising investment;excellent layout design makes it possible that electronic newspapers will be able to enhanceits own power by virtue of structural adjustment, so that the electronic newspapers mademaximal market efficiency with minimal structural changes; Therefore, the outstanding layoutdesign is critical to the success of electronic newspapers.Firstly, the paper mainly introduces the researching aims, meanings, present,content andmethods; Secondly, it introduces the basic concept of electronic newspapers, history andstatus quo and summarizes digital characteristics and category; Thirdly, it comparedelectronic newspapers’ layout design with traditional newspapers’. During the process ofcomparison, it covers those aspects,“layout of forms, layout components: text, color, pictureand ect”, and quotes a lot of typical foreign and domestic examples about of traditionalnewspapers and electronic newspapers. It classifies and elaborates the unique layout designfeatures of the two. Thus, it not only summed up the common design specification, but alsothe similarities and differences on layout design between electronic newspapers andtraditional newspapers; Then, it combined design specifications in common with electronicnewspapers laws and explored the principles of layout design on electronic newspapers,hopes to be applied and studied into further electronic newspapers’ layout design practice.Also, it hopes to provide design industry with some reference when practitioners are going toreform the innovation of electronic newspapers layout design in the future; Finally, it presentssome reflections on the advantages and disadvantages, and the prospect about electronicnewspapers and traditional newspapers.In the layout design process of electronic newspapers, we should follow the principle of combining humanization and personalization, complanation and Multi-dimensionalthree-dimensional, artistry and technology. Only by complying with the principles of layoutdesign of electronic newspapers, it is possible to win in the competition war of theinformation age, and becomes the favorite choice for the public readers.