Study On The Copyright Value Assessment Of Animation Products

Culture industry has become the pillar of the national economy. Recent years hasseen the thriving of the culture industry, however, there is no standard for theassessment of the value of culture products despite of its thriving. This has hinderedthe development of the trading market of culture products and reduced theircontributions to the economy.Animation industry constitutes an integral part of the culture industry. Its typicalcharacteristics of culture industry make the assessment of its value of specialimportance. This paper will take animation products as the research object,discuss itsvalue formation and assessment and explore the methods for value assessment withthe extending of its value chain. This paper is grounded on theories and aims to serveas directions in real practice. In this way, the ideas and methods of value assessmentfor the animation products is more credible, scientific and reasonable.In the introduction will present the practical significance of this paper in theassessment of the value of the animation products, introduce the status quo of theoriesinternationally and the main contents and methods of this paper under the contextwhen the development of the culture industry is hindered by the absence of themethods for value assessment.The first chapter is a review of the theories. This part will introduce the scale ofcoverage, source of revenue, cost of production, pledge and value of the copyright ofanimation products. This part places the theory foundation for the second chapter. Thescale of coverage sets the standard for the assessment scale in practice. The source ofrevenue serves as a direction for the expected revenue in practice. The pledge ofcopyright is set as a precondition so that to make necessary the copyright pledgeassessment business and related study on this business. The value of the copyrightpart will discuss why copyrights possess value, which serves as the basis for thepractice of copyright value assessment. The third part of this chapter will introducefactors affecting copyright of animation products, features of its copyright and lessonsfrom the assessment work. The third part is the application of the theories in the firstand second part and serves as a bridge connecting the theories and practice.The second chapter is a project practice of the value assessment of the animation products. In this part, there will be detailed introduction about the project context,priorities in the assessment and the process of assessment.The third chapter is the comment for the assessment work. After analyzing thefeatures, limitations of the pledge assessment of the copyright of animation products,successful experiences and areas for improvements will be pointed out. This providesreferences for the future study of copyright assessment theories of intangibleproperties.