The Development And Research Of Animation Industries And Derivative Products

As more and more elements of the animation integrate into people's lives, they began to realize that the huge industrial structure behind the animation and the resulting economic benefits from this industry. In recent years, the animation industry has been the focus of in the world wide. However, the situation of this industry is stuck in trouble in China, facing plenty of issues which needed to be solved, such as the imperfection of the animation industry chain.Throughout the global animation industry, by analyzing of the animation industry chain from three leading countries, the United States, Japan, and Korea, we can find the reasons of their success and draw upon the experience of their developments; then at the same time, view the existing problem of our own, we try to find a proper path to developing our animation industry chain, in order to solve the problems existed, such the shortage of financing,the disconnection of the whole chain, and the under-development of marketing; finally, plenty of cases are analyzed to emphasize the importance of R&D for derivative products of animation, the results of the research for the relationship between brand and the derivative products of animation are also cited to develop the derivative products more better.China need to take advantages of our well-developed manufacturing and rising new media,then build local animation brands and derivative products of animation based on cartoon figures, blaze a good way for the developments of animation industry with Chinese characteristics.