| Since the beginning of the birth of animation, the science technology plays a fundamentalrole to achieve the performance arts. The difference between photograph and movie, similarly,although the video art of animation in the age of mechanical reproduction marriage oftechnology was kept the creative process inherent with coding pattern, which forms a uniquereproduction of dynamic artistic emotion and sentiment. The media of animation is in thehistory of a screen theater animation, public image culture--TV and other media. The trendhas gone to the digital era. Animation is experiencing the digital age with functionalinformation communicated to the central task. In order to build up an information productvisualization perception of the media, the mobile terminal information products are servicedwith individualized, community oriented, situational trends. Thus, it is attracting millions ofpeople who participate as a subject into this emotional experience. Target users aresusceptible to different modes of transmission medium so that they have an owninterpretation and understanding of same phenomenon, At least different level experience isproduced by these sense.Functional animation is an important carrier of digital data, driven by the designprinciple of putting target users’ value of information first and took place animation ownartistic aesthetic to reconstruct. The expression of animation is transformed into interactiveexpression combination visual art and digital technology. A digital interface element graphicsymbols are regarded as characters. The design principle of animation is putted into thedynamic expression art. It leads to a new form-functional animation based on mobile terminal.After coding procedures, the start, usage and feedback of animation becomes real andimmersive due to manipulation of target users. Uncertainties and unknown narrative contentand development trend of information occur into the process of participation by the audience.The target users experienced vision image, auditory sense and sound, visual perception andtouch organs. Then it is moved into potential tissue creation and dissemination process amongthe completion of a series of manipulation process and targets user are satisfied withachievement of their own requirement and have a a complete self-satisfaction and pleasure.Functional animation as a expression of data media is on the basis of information producton mobile terminal. The superficial value of functional animation enable user to accomplishthe manipulate process, deal with successfully target users’ requirement. The deepen value offunctional animation can let target user experience different product experience. Belonging toconsumers’ sense, the information product is adapted to the public area. Using the context ofanimated visual arts is merged into interaction design, service design. Respectively, theimpact and value of functional interactive animation are two dimensions to inspect theemotional perception of the overall digitization in the information dissemination. Meanwhile, Data dissemination of in the context of individual environments is in a friendly experiencelevel, experience level, emotional care and creative experience level progressive towardsaudience to achieve a comprehensive access to information products which it is made byaudience recognition. Ultimately, to win the audience’s sense of is belonging to the differencein value experience. Thus, based on the functional animation the idea of difference, it isproposed the idea of an information product design strategy. The perspective of femaleaudiences is interactive form and product positioning of content design. Combined withfemale target users’ physiological characteristics and consumption characteristics of thesubject, the implementation of the direct design method includes shallow interactions withcontrollable and consistent visual performance. Here is the design practice and case tocomplete explanation of design strategy.The trait of function on animation is released and dug out in the information era. Animationdepicts the objective world as a human creative activity and aesthetic depth of the layer. As arole of data medium on data transfer lets audio and visual arts shift occurred: the communionof interactive information can decoding language interpretation of industrial products, whichit opens up communication between the audience and the machine interface. |