Modern Animation Expression Of Chinese Traditional Culture Symbols

Chinese traditional culture is the history treasure and essence of China’s Five Thousand Years’ honeand test History. With the remarkable universal value, historical value and contemporary value, Chinesetraditional culture symbols are the inexhaustible driving force and material basis of the stable developmentof China in the world. However, in the nowadays society, with the continually accelerating of globalization,the closely connection of cultural exchange and infiltration, and the growing threaten of foreign culture, theconflict of all kinds of knowledge made the concept of traditional culture for these “knowledge-faultage”teenagers becomes blurring. And this forces us to starve for a new way to spread out our excellent Chinesetraditional culture symbols. Many scholars of our country have already realized the importance ofinheriting Chinese traditional culture, but their study mostly focus on the theoretical analysis of therenaissance of Chinese traditional culture, and have never clearly put forward a way that is favorable forthe spreading out of Chinese traditional culture.Animation is the common term of comic and animation, it is a kind of media symbol and also a carrierfor culture symbols. The postmodernism of cartoon determined that it is the most typical cultural art form.However, the domestic research on animation mostly focus on the success factors of American and Japan,or how to use for reference of their successful experience to develop our own country’s animation, butseldom notice that the most fundamental reason for the slow development of animation is the severe lack ofculture core.This article firstly summarizes and classifies the typical symbols in Chinese traditional culture in anew perspective of semiology, and then use the SWOT analysis tool to compare and analyze the usage ofChinese traditional culture symbols in the excellent anime at home and abroad, and obtain the advantages,disadvantages, opportunities and threatens of using national symbols in Chinese animation, and finally tryto blend these Chinese traditional culture symbols in animation productions and try to find the bestproduction model of Chinese animation, then discuss the modern expressing methods of animation forChinese traditional culture symbols. The aim is to find a double win mode, to solve the problem ofspreading out traditional culture in the form of animation. With massive proof and analysis, the writer thinks that an excellent animation production that couldinherit Chinese traditional culture symbols should consider the following five aspects: first, the style ofanimation production should be searched in the essence of traditional culture; second, the figure inanimation should embody national features; third, the scene of animation should possess national style;fourth, the atmosphere of the foil should use traditional music elements; fifth, apply the technique ofexpression based on the form of folk art. In a word, the producer of animation in our country shouldincrease operation rate of Chinese traditional culture symbols in the production, and with hope of using thenew vehicle of animation to systematically inherit and promote Chinese traditional culture symbols. Wehave the reason to believe that by doing so, Chinese animation should take a place in the forest of theworld’s animation, and that Chinese traditional culture symbols will engrave brands in Chinese animation.