On Micro-Film Art Of China

Micro-film, a new form of art produced with development of society and theprogress of network, is different from movies and advertisement. As more and moreMicro-films hit on the internet, the author has doubts: why Micro-film is so popular?Then a comprehensive research was taken to get a convincing answer. The maincontents of this thesis are as follows:The first chapter is the introduction part of the thesis, and it is consisted of twosections. The first section is an overview of the Micro-film, including the definitionof the concept, the background and the development history; the second section is aresearch summary, including the research situation of Micro-film, the researchsignificance the summary of main problems of this thesis, innovations and themethods adopted in this thesis (literature research, comparative study method andcase analysis method).The second chapter, the most important part of this thesis, discusses the artisticcharacteristics of Micro-film, which are extensive of the subject, the breakthrough ofthe narrative, the innovation of the picture and sound.The third chapter mainly explains the propagation characteristics of Micro-film,which are diversity of the media subjects, the timeliness of the contents, the flexibilityof communication mode and the propaganda of communication effect.The fourth chapter is the future prospect of Micro-film. By analyzing theadvantages and disadvantages, it emphatically points out the phenomenon offollowing the trend ad production level uneven are serious for Micro-film, and aimedat these questions to propose. And due to solve these problems the methods thatculturing Micro-film talent, focusing on innovation, enriching the Micro-film type,strengthening supervision and guidance, eliminating follow the trend and othermeasures are proposed in this chapter.The conclusion part of the thesis is the summary of the research.After the investigation research of Micro-film basic connotation, author foundthat the special properties of Micro-film mass, which reflects the artistic characteristics is the fundamental reason why it can be popular. Therefore, in theprocess of promoting the better development of Micro-film, the enduring of its artisticcharm must be kept at the same time.