Study On Art Characteristics And Propagation Mechanism Of The Micro Film

Come nearly 30 years, digital technology, information technology, industry is gradually perfect, new media represented by the Internet has got rapid progress, not only changed the original mode of information communication and communication channels, but also the transformation of the media ecology and the spread of new situation. So now, we have a new understanding of the "new media" one word: new media is a relative concept, it will develop with the development of media technology; in the "micro era", "new media" can be understood as: digital, interactive forms of media. Micro film is the development of new media for years according to the current culture derived from the micro film, so I will be given a concept: the ultra short films with new media features. Since the micro movies in the new consumption concept for a new movie and TV art form hobby generated to adapt to the new media communication environment and people’s new interest, so as a new form of film and television art, micro movies with its unique perspective, charm and style has been accepted and pursuit of the majority of the audience. "Micro" this word has become the contemporary the most eye-catching label product of the times culture; micro film this fast-paced show its great market prospect, because of her out of the theater’s limitation, and without the box office pressure. At present the fast pace of life, people are longing for the spirit of the "fast food" to enjoy, the spirit of enjoyment out of the shackles of time and space,micro film to meet this demand, the new forms of culture and art to solve the cultural pastime in time and space on the problem of the people.