Study On The Current Situation And Strategy For The Packaging Design Of Jiangxi Local Specialties

The abundant resources and specialties of Jiangxi have always been well knownall over the Country. The ecological environment also has its unique advantages inresources. Local specialties are the distillation of a place, the retention of a memory;as well as a continuation of the local culture with strong regional features. Thepackaging design of local specialties is personalization based on the functions ofproduct protection, transportation, storage, marketing, etc. The “local” features of theproduct are enriched through the design to gain better market competitiveness. Takingadvantage of a variety of specialties in terms of packaging design will be undoubtedlythe key to the promotion of the overall image of Jiangxi specialties. Sales successcannot be realized without good packaging design. When customers are faced with anoverwhelming variety of specialties, the packaging will formulate a first impressionacting as a silent salesman.This paper is entitled “Study on the Current Situation and Strategy for thePackaging Design of Jiangxi Local Specialties”. It will analyze the current situationand problems of the packaging design of Jiangxi local specialties combined withmarket research data, and develop strategy for the packaging design of Jiangxi localspecialties through the analysis of successful cases of the Ldy Supply. The goodexperiences will be improved while the deficiencies shall be reformed and innovated.This paper will make a summary of the development trend of the packaging design ofJiangxi local specialties, and advocate the experiences of excellent packaging designboth at home and abroad shall be learned in our own packaging design to show theunique charm of Jiangxi specialties.