China Products Packaging Design Research Current Situation

With China’s entry into WTO since, intensifies the Chinese medicine industry to the pharmaceuticalindustry, with foreign competition, Chinese medicine market was an unprecedented shock. Thismakes China pharmaceutical industry had to be started to inspect deficiencies. Drug sales shelf life,and also has commodity property, so pay attention to the quality of the drugs in basis, the attentionshould also be paid to its artistic quality. As a consumer, the author in buying drugs, to find that thepresent Chinese pharmaceutical market there exist some problems, such as attention to drug qualityignore packaging design; Packaging design lack of standardization and so on. These issues to part ofthe drug looks low class, can’t let consumers produce enough of credit. Therefore, the author foundproblems in analyzing and solving problems, the principle of the subject as the research content willbe, and a design professional students from the point of view of the analysis of the present China’sdrug packaging design and the lack of trying to find the solution to current China pharmaceuticalpackaging design language chaos, design the effect not beautiful method. This article from thepresent situation of Chinese modern drug packaging, analyzed China pharmaceutical packagingdesign, the existing problems of the cause of the problems that the most important factor is to ignorethe psychological demands of the consumers. So the author to consumers buy drug psychological asthe basis, in South Korea Europe and America and other developed countries of excellent drugpackaging design as the model, analyze the different elements in drug packaging design to theunique function, to explore how these elements in medicine packing flexible use of the design works,from visual elements, packaging materials, consumer psychology, etc to find ascension Chinapharmaceutical packaging design method.