Research Of Analysis & Strategy On Current Situation Of Package And Design Of Local Specialty In Southeast Chong Qing

Southeast Chong Qing area locates in Wu Ling mountainous area, bordering Hu Nan, Hu Bei, Gui Zhou, surrounded by green mountains and rivers, various local special products grows here with uncontaminated quality. With the speeding of industrialization and modernization and the enlargement of city scale, local special products from pure environment are becoming increasingly popular, for its consolation on people's seeking products'safety and rural dream. Thus local special products gradually melt into the field of manufacture and circulation of modern commodity market, becoming a necessary part of commodity economy development in many districts.Aided by the policy of developing west areas, Southeast Chong Qing utilizes all favorable factors to explore the suitable ways to accelerate the development of local economy and culture, aiming to construct a harmonious society. Under this requirement, the sustainable development of remote and underdeveloped areas should be based on the integration of the harmonious interpersonal relationship and harmonious relationship between people and nature. it is also an important way to unify different ethnic people. In order to develop the advantage of local special products in Southeast Chong Qing and get them into both home and international markets successfully and become popular among consumers so that the economy and culture in Southeast Chong Qing could be accordingly developed, the author of this essay tries to analyze systematically on the current problems in package design of local special products and their coping strategies. This essay is based on art theory of advanced technology of package in the world and prominent technology in our country, synthesized with related knowledge from fine arts, ethnology, aesthetics, sociology, marketing and psychology.The thinking way of package is flexible and multiple, with the change of time, development of science and technology, change of production way, ideas of life, the attitude, value and skills of package design will also be changed. This essay points out the existing problems in package design, like not enough attention is paid to package, too simple package design, lack of regional and ethnic culture, lack of brand awareness. Primitive improving suggestions are also put forward, including basic principle, methods, research and theoretical knowledge on local culture.This essay includes three parts, the first part is about the goal and significance of exploring local special products; the second part is an analysis on the cause of laggard development of package design in Southeast Chong Qing; the final part is about the improvement of package design using modern ideas and fashionable methods, deep research and analysis are carried out on how to combine advanced ethnic package with local special products. The first two parts serves the third part, focusing on the improving strategies. As we can see from the above mentioned, theoretically, I discuss the necessity and importance of the package design for local special products in Southeast Chong Qing, at the mean time, I also explore the feasibility of technology development of package design. Local special products in Southeast Chong Qing are of high quality, local ethnic culture is brilliant, expecting more people to take part in the exploration. Hopefully, this essay will be helpful in making package design policy, broadening ways of designing, accelerating green package and developing local economy. I hope it be an effective theoretical evidence and reference for the enterprises and the local governments.