Research On Urban Sculpture And City Image Communication

With the development of social economy people cognition level and culture level rise, urban sculpture become the most representative type of urban space art and has a larger social influence of cultural symbols. People begin to pay close attention to this cultural urban sculpture art form in the position in the city. Urban sculptures in the modern urban environment and urban landscape is the material carrier of social culture and national culture, it as a symbol of spiritual civilization and material civilization, embodies the social spiritual pursuit of an era, is the specific expression of city context and city image, in the city is also the past memory, records, vision of the future for now. In the course of urban development, the outstanding city sculptures as the city spirit and cultural character of visual expression form and come down, retained citizens about memory and witness of the history of the city history, concentrate the power of the spirit at the same time, encourage the development of the city go on. Help the city inside and outside the public form for city visual intuitive impression, through the creation of urban sculpture theme, history, background and information learned of the urban space environment, form a perception of city spirit and the image of the city. Urban sculpture as a card city tourism, become the object of "tourist gaze", attracts tourists from all over the world to visit, to city image communication and the city of "marketing" has an important value, from various aspects bring economic benefits to the city.Based on the mining urban sculptures and inner link between the city’s image and combining site, with the spread of urban sculpture as the breakthrough point to explore the city’s image. How do the mental character and the image of the city, city in the form of urban sculpture to three-dimensional visual rendering. From the perspective of communication, and the city image communication and mass communication has intrinsic consistent quality and communication needs. Urban sculpture as a visual symbol, the spread of city characteristic culture and the connotation, position, shape, the promotion of the city’s image. The city’s image through effective communication to produce meaning and value, bring economic benefits to the city. The article analysis the image of the city spread in urban sculpture is its unique function and the significance value, urban sculpture irreplaceable important role in city image communication. Combined with a three-dimensional, rich, the spread of urban sculpture form, analysis of urban sculpture in the city’s image on the task of shaping the dissemination, summarizes the urban sculpture in the city’s image communication of the spread of various significant commonality. Based on the actual situation of city sculpture in the city’s image shaping transmission problems, explore our cities need what kind of urban sculpture, what kind of urban sculptures for the city’s classic become the symbol of the city’s image and symbolic representations. How should explore urban sculpture "existence" in the city can effectively promote the spread of the city’s image. At the same time, combined with the sculpture of both at home and abroad in the future development trend of the spread of urban sculpture and urban image fusion were discussed. For city image transmission in communication within the framework of the theory of searching for new breakthrough and the breakthrough point, use the unique features and characteristics of the city sculptures for the city’s image transmission of mold opening a window of art..