The Brand Planning And Product Visual Design Of Under Glaze Color Porcelain

With the advancement of "area" initiative,as one of the main products of the ancient silk road,China ceramics once again become the importance of communication and art,life in China and the world.Liling porcelain "global under glaze color porcelain" more broad development prospects.Liling is committed to the ceramic to the intelligent,collectivization,internationalization and branding "four modernizations",build the liling porcelain industry clusters and regional brand construction,carry forward the "spirit",cultivate the "one hundred-year-old".Part will have the strength of the old workshop,ceramics factory restructuring and integration into the new brand enterprise.By the liling leading brand enterprise promoting the development of new brand enterprise.That has always been dedicated to liling porcelain XiangFa chinart is also an unprecedented opportunities and challenges.The author entrusted by XiangFa chinart factory authorized,in an appropriate opportunity,the XiangFa chinart brand planning design and products visual design.In this paper,the liling glaze development as the background,the liling XiangFa chinart on theoretical and practical exploration.By visiting,communication and report form many people,multi-angle understand XiangFa chinart and through to the ceramic brand design method and the research of consumer demand for XiangFa chinart brand planning.With theoretical guidance design,revolves around concept identifying a set of brand visual identity design,shape XiangFa chinart brand visual image.Include brand logo,auxiliary graphics,brand promotion,brand packaging,brand terminal design content,etc.By design,show a XiangFa chinart brand value and inner feelings.To XiangFa chinart,for example,to build a set of complete,the system is applicable to liling workshop to the liling glaze brand development countermeasures and templates.From "the old new use" and "plane composition and twining pattern" two aspects of XiangFa chinart "tea propriety","vase says","cup chant","meal flavor" four categories in terms of product visual design.For XiangFa chinart flower surface injection products conform to the modern aesthetic,social demand and vision of a new element of life make XiangFa chinart products to glow the new times breath and vitality.For Liling ceramic products of flower surface decoration to explore new themes and to contribute new forms.