The Study Of Folk Artists And Telivision Arts’ Cooperation

In recent years, the folk artists have been cooperating with TV literature and artmore tightly.The meaning of TV stars who are born of folk artists is worth thinkingand exploring in popular cultrue. In the modern society,they have sublimated into acultural symbol, also a popular cultural phenomenon with the tools of mass media.The constant change of Chinese television arts is associated with the trasform ofera and a sharp change of the television industry. Meanwhile, the folk arts of ourcountry is also in the same era of rapid development. In this era background, theculture representing traditions and grassroots is changing with urban and rural dualstructure.As creators and inheritors of folk art, the folk artists are facing opportunitiesand challenges. The specific living environment decide their specific choice of path.As creators and inheritors of folk art, the folk artists are facing opportunities andchallenges. The specific living environment decide their specific choice of path.Thestudy of it combine three parts, the process of folk artists become a TV star andcultural icon, the artists’s image text, the audience’s interpretation of the star.Whilediscussing the cooperation between folk artists and TV arts, it is unavoidable to takepolitical economic and social environment into account with the macro-environmentrelationships scaning social significance and practical significance.Cooperation between folk artists and TV arts is a kind of cultural practices andprocess. The analysis of the cultural process should be divided into three steps: firstlyit is the analysis of cultural production and political economics, secondly it is toanalyze the text of culture, thirdly it is to analyze the acception and use of these textsby audiences.These three processs also can be considered as "system code, decodingprocess",which is proposed by Hall.This thesis studys the cultural process of the cooperation between folk artists andtelevision arts from three aspects, which are the progress from folk artists to televisionstars,then from television stars to cultural icons;the artists’ image text;the audiences’awareness to this kind of stars. In order to be more scientific and accurate, this thesisneed carry on the quantitative evaluation. And the three levels also can be subdividedinto four quantitative indicators, through four index data to do quantitative analysis.Combination with expert ratings come to this partnership evaluation findings.Thisstudy adopted the comprehensive weighted score method and expert grading method to analyze a variety of factors, which affect the folk artists relationship with thetelevision arts features.According to the relevant statistical data or expert grading, Ican determine various indicators of influence factors,as well as evaluation index ofthe weighted coefficient at the assessment of last level.After that,in accordance withthe relevant mathematical model to calculate the evaluation indexes at the last level.Finally,put them to the overall evaluation index.The meaning of researching the cooperation between folk artists and televisionarts lies in that this phenomenon is not only the one which produced under specificenvironment, but also an epitome comes from the development and transition ofChinese television in different historical period.We can see Chinese television’s recentsituation and problem through the cooperating phenomenon between folk artists andtelevision arts.