The Commercial Animated Character Design Research For Preschoolers

The image of animated characters as the first impression to theaudience, will directly affect the degree of preference about the animation,and whether it is recognized by the market or bring the company economicbenefits. The story made for preschoolers ’ animation is simple, so theimage of animated character design should be meet the children’s cognitive,and it is become a key step of animation’s development. This article usesinterdisciplinary literature research and targeted research, identified someanimated character design elements that prefer by preschoolers anddeveloped related application to help the company reduce investment riskand more efficient to produce better preschool animations.