Study On The Profit Mode Of Chinese Animated Movies

Animated movie is a kind of cultural industry as a new source of profit, its influence is more and more important, can not only be the promotion of economic and people’s spiritual civilization, but also a part of national soft power. In the last century50’s and60’s, Chinese animated movies had a brilliant history, be known as "Chinese school", but now the market is occupied by the works of America and Japanese,and the box office is belonged to America. So it’s very important for Chinese to create outstanding animated movies and looking for market profit mode. This paper firstly analyzes the history and current situation of Chinese animated movies, especially on the existing support system and problem analysis. And then analyzes every part of industry chain:box office marketing, movie channel broadcast profit, dvd vcd products profit, new media broadcast profits and other derivatives profit modes as toys and stage plays, in which the box office and derivatives is main analysis object. Finally, some suggestions and countermeasures are put forward in order to promote the development of Chinese animated movies.