A Study On The Development Efficiency Evaluation Of Creative Industry

Considering the nature, characteristics and industry input--output principleof creative industry, this paper brings forward the development mechanism ofcreative industry and the main factors influencing the development efficiency ofcreative industry and analyzes them in detail. The main factors influencing thedevelopment efficiency of creative industry mainly conclude two types: inputfactor and output factor. Input factor consists of manpower capital, culturalcapital, institutional capital and marketing capital. Manpower capital includesboth professional technical personnel and theoretical research personnel forcreative industry; cultural capital refers to the ganization norm of locality,enterprise and individual with distinctive cultural foundation; institutional capitalmeans policy commitment of the country or local government; marketingcapital is shown in modern society as the effective utilization of the mew media,such as culture and arts intermediary agency and internet. Output factor ismade up of economic benefit and social benefit. Economic benefit includes notonly the indirect economic benefit brought by intangible assets, but also thedirect economic benefit brought by tangible assets; while social benefit ismanifested as the improvement of people’s living standards and welfare level.On the basis of the analysis of main factors influencing the developmentefficiency of creative industry and the principles of establishing evaluationindex system of development efficiency evaluation for creative industry, thispaper takes ten specific evaluation index of manpower capital, cultural capital,institutional capital and marketing capital of input of the creative industrialchain as the development efficiency evaluation index for creative industry, andthree specific evaluation index of the realized economic and social benefits asoutput evaluation index. Then the input--output evaluation index system of development efficiency evaluation for creative industry is established. AdoptingC2Rmodel,BC2model and super--efficiency DEA model and taking creativeindustry in26major cities of China as an example, it conducts DEA modelquantitative and empirical evaluation on the practical development efficiency ofcreative industry in our country. The result shows that the developmentefficiency in our country is on a higher level as a whole, but development in thecoastal area is better than in midland, and internal development is unbalanced.Also, the empirical evaluation result is generally in accordance witheconomical development pattern of our country and the practical developmentof creative industry. Through the comparison among varied basic efficiencyvalues, scale efficiency is considered as the main obstacle for theimprovement of overall efficiency level. This is due to the insufficiency ofefficiency utilization degree, which is caused by the inappropriateness of thestructure and quality of the input factor. Meanwhile, the analysis of inputredundancy, output insufficiency in non--DEA cities further supports theconclusion above.Finally, this paper tries to construct an optimization approach and specificoptimization methods for the development of creative industry in China,through the improvement of the structure and quality of input factor as well asthe effective utilization degree of it in consequence.