Study On Calligraphy Tourism Development From The Perspective Of Cultural And Creative

As the development of social economy and the third industry, demand of tourism is increasing.Compared with simple tourism, there are a lot of tourists prefer travel experience. This experience is closely associated with the creativity, regional culture and tourism development. Therefore, we should combine the tourism industry with cultural creative industry to meet the needs of the market better. Judging from current situation, creative industry of tourism culture does not get enough attention and application. However, it will become an important tourism development model in the future and attract more and more people’s attention. Calligraphy is an extremely valuable and elegant tourism resource as the traditional culture of the nation. Currently, in some areas of our country, calligraphy tourism activities are also gradually developed. Therefore, this paper study the development of calligraphy tourism resources from the perspective of cultural and creative.In this paper, according to the core concept of calligraphy tourism and cultural creative, uses the literature research method, induction and deductive method, AHP method and other methods, combined with the cultural and creative industry theory, aesthetic theory, semiotics theory and industry convergence theories, starting from the perspective of cultural creative,analysis the development of Pengxi cultural tourism resources and come to the conclusion. First of all, mainly evaluates the value of calligraphy culture tourism resources. Based on the classify of calligraphy culture tourism resources, analysis the characteristics of tourism resources of calligraphy cultural. Construct the value evaluation system of calligraphy culture tourism resources then use the AHP to analysis. According to the results, discuss main strategies of the development of calligraphy tourism on the perspective of cultural and creative. There are six main measures: develop tourism calligraphy under a reasonable government guidance; develop tourism innovation and integrate calligraphy creative culture; optimize marketing, set up calligraphy tourism popularity; accelerate regional joint development, enhance the tourism competitiveness; improve infrastructure construction, improve the scenic quality; improve the personnel training mechanism, recruit more capable personnel. Then, analysis the development of Pengxi tourism calligraphy as a case. It mainly includes four parts: First,analysis the present situation of Pengxi calligraphy tourism; Second,evaluate the value of Pengxi calligraphy tourism resources; Third,analysis the existing issues of Pengxi calligraphy tourism development; Fourth, put forward development path of Pengxi tourism calligraphy from the perspective of cultural and creative.This paper mainly launch the full text from a new idea and a point of view which is a perspective of cultural creativity. Analysis Pengxi calligraphy tourism as a case. Hope to provide some advice for the development of calligraphy tourism resources of our country and Pengxi.