Research On The Development Of Jingdezhen Ceramic Cultural Tourism From The Perspective Of Creative Tourism

Cultural creativity and scientific and technological innovation have officially become the important driving forces of modern economic growth,under the background that the global economy has entered the era of knowledge-based competitiveness.Creative tourism,as a new model for the development of tourism industry,is the innovation and upgrade of the traditional tourism development mode under the background of knowledge economy era.It is a new type of tourism industry that can fundamentally break the shackles of traditional thinking,realize regional economic and cultural appreciation,solve the existing problems of tourism and upgrade the overall image of the region.It plays an important role in inheriting and sublimating traditional culture,enhancing regional tourism image and creating economic value.Under the background of “One Belt and One Road” strategy,Jingdezhen,“the Porcelain Capital of the World”,is facing the new development opportunity.The development of ceramic cultural creative tourism is not only the objective need for the innovative development of cultural tourism industry,but also the inevitable choice for the transformation and upgrading of resource-exhausted cities.Therefore,it is of certain research value and practical significance for developing and designing tourism products to attract tourism consumers based on the perspective of creative tourism and Jingdezhen's own resource advantages and characteristics.Through analyzing and studying the connotation of Jingdezhen ceramic culture,this study tries to explore and describe the concept of ceramic culture tourism concretely,and output some ceramic culture creative tourism products and development models that can be used for reference.Firstly,this paper summarizes the research background,content,method,purpose and significance,and clarifies the overall research direction and structural framework of this paper.Secondly,the concept and characteristics of creative tourism is defined and analyzed by using the document analysis method.“3T” theory,experience economic theory and the theory of industrial convergence theory are comprehensively discussed,and the major development models of creative tourism are summarized.This study has deeply analyzed the Jingdezhen ceramic cultural tourism resources and development status.PEST analysis is used to analyze the macro environment of the development conditions of Jingdezhen ceramic cultural tourism,providing a basis for the research and product design.Inspired by the successful experience of creative tourism at home and abroad,this study has creatively designed 12 ceramic cultural tourism products followed the concept of industrial integration and sustainable development,and put them into the market for demand research on the creative products through questionnaires.Statistical analysis found that most tourists prefer to visit the cultural relics and historic sites,folk culture and traditional crafts.This finding suggests that ceramic cultural tourism has a huge market potential.The survey data shows that there are significant differences in the preference of ceramic cultural tourism products among people of different ages,incomes and educational levels.Finally based on theoretical analysis and data analysis results,this study tries to optimize the 12 concepts of ceramic cultural tourism products.Making policy recommendations from the government to help these tourism products can be put into practice,and also help transform the economies of Jingdezhen,inherit the ceramic culture and establish the image of international city.