Research On Its Books Advertisement In Front Of Literature And Arts

Founded under the historical background of smoke-filled battle and culture control, Front of Literature and Arts carries the responsibility of arousing the people’s consciousness of fighting the invading army as well as winning political struggle. Driven by the dual responsibility of national and political consciousness, Front of Literature and Arts shows the synchronicity of age and its peculiarity. Based on the cognition to synchronicity and peculiarity, consider the published books advertisement as an entry point to study the editorial thoughts of Front of Literature and Arts that published in wartime, and the literary and social phenomenon highlighted under this editorial thoughts is a very suitable viewing angle.The advertisement in Front of Literature and Arts can be classified as message and book advertisement. With respect to message there are ten kinds, which are matter-of-fact content, while there are 887 kinds of book advertisements, which almost occupy all contents. Generally speaking, from the subject, these book advertisements focus on two aspects, which are literature as well as social problem. Soviet Russia literature, other world literature and anti-Japanese war literature are included in literature, while the other is including strengthening feminist ideology, advocating philosophic thinking and cultivate the will of the youth. Literary books advertisement introduces numbers of Chinese and foreign literature in time and complement the article content in Front of Literature and Arts, it also duly reflects the development situation of Chinese literature and plays a role to struggle for power and rouse the mass of people during the critical anti-Japanese war period. Social problem books advertisement coordinates with age from the angel of enlightenment, salvation and social political development, and extensively reflects the cultural development and social change in those days.