A Study On The Interactive Packaging Design Based On User-experience

Interactive packaging design is a comprehensive designing discipline thatintegrates usability engineering, psychology, behavioral design, information technology,material technology and typography altogether. Compared with the traditionalpackaging design, it is most distinct in concerning the interactive behavior between theuser and the package and paying attention to the user experience during the course ofinteraction with package. Moreover, such experience and communication are continuousand foreseeable.To synthesize the literature research method, case analysis method,interdisciplinary research method and more, based on the full use of the availablematerials, in combination with domestic and overseas the designing cases and fruits ofnew technology on interactive packaging design, by means of induction, analogy and soforth, this paper focuses on expounding the designing connotation, category, techniqueand methodology of interactive packaging design on the basis of understanding andinvestigation into user experience under the new setting of experience economy.The paper mainly falls into four sections. First, based on the reality of packagingdesign, the derivative disciplines of modern packaging design, development ofinteractive packaging design, types and design principles are combed; the application ofthe user experience philosophy in packaging design is induced; and the exposition isextended with respect to the user experiences of interactive packaging in differentscenarios. Second, through case analysis, it is determined that the interactive packagingdesign based on user experience is an iterative process, namely after an in-depthinvestigation into the users who are taken as the subject of design and whose demand isto start with, the implementation of schemes is secured through repeated user tests andfeedbacks. Third, the consequence and effect of artistry, emotionalization, functionaldiversity and simplicity of interactive packaging upon user experience are discoursedfrom the perspectives of artistic aesthetics, formal language, psychological cognition, etc. Finally, through the research of new technology, the moment and guidance theapplied techniques have brought to interactive packaging design are analyzed, exploredand discussed, and further, the workflows and procedures of interactive packagingdesign are induced and summarized.The above research will on the one hand broaden the theoretical horizon of modernpackaging design to provoke the society, enterprises and designers to pay attention toand explore interactive packaging as the new field of designing, and on the other hand,build more maneuverable bridges for the fusion between technology and packaging.