Research On The Design Of Mobile Advertising System In Commercial Environment

In the commercial space, commercial advertising system plays a very important role, which guides the people in the commercial space activities effectively. Through commercial regional division, pointing and steering, the consumers can know the layout of the whole commercial space clearly and quickly, and soon find their interested in position. As the commercial dimension increases gradually, more and more fierce competition, changes in store is also becoming more and more frequent. Previous shops change, means that all the guide maps, guide card and so on need to modify and make, which cause time consuming and costly.Today, under the impetus of the technology and Internet technology, the popularity of smartphones and malls in the supply of free Wi-Fi, and mobile positioning technology becoming mature, for the development of mobile advertising system has brought more likely. Advertising system is the carrier of information communication between the people and the environment, excellent advertising system should be based on the perfect user experience. Traditional advertising system already can not meet the needs of the public function and aesthetic, excellent advertising system design, can let the consumer feel the mood cheerful, high efficiency, but also have the effect that promote consumption.In this study, under the background of new media, through the business environment in the people’s consumption experience and psychological, using existing technology, combining the function of mobile advertising with the traditional advertising, and increasing more humanized function, which makes consumers to quickly get oriented at the same time, more relaxed, more interesting, more personalized shopping experience. At the same time, also for the business to insease itself more competitive, to access to business data, and to realize the personalized push, which offers new possibilities for the future.Neighborhood this topic involves multiple disciplines, including environmental art design, urban planning and design, visual communication design, man-machine engineering, software technology, etc., it is a cross major topic. And so far, few people specially research under the background of new media is commercial advertising system.This article, based on the current situation of the business environment and problems, and was analyzed in advertising system research results at home and abroad. The author made a large number of investigation and research, and designed the actual project, depth profiling, and worked hard to promote her design into products, to guide the design of the visual system on the thought and method to provide valuable experience.