Media Convergence Tour Guide Design Based On User Experience For Nan Ping Museum

In recent years,with the promulgation and implementation of various cultural policies in China,in order to thoroughly implement the important instructions of General Secretary Xi on making cultural relics come “alive”,Chinese museums have begun to extend their development in different fields by holding various cultural and creative activities.What our society now face is the contradiction between unbalanced and inadequate development and the people’s ever-growing needs for a better life,and there are similar problems of unbalance and inadequacy in the development of museums in China.Small and medium-sized museums are an important part of China’s museum system,which have great significance to promote regional culture popularization,enlighten the local people and improve the quality of people’s cultural life.Because of its complete objective conditions,large museums can meet the different needs of visitors and attract more tourists.On the other hand,the development of tourism economy has enabled the construction of museums to go further.However,due to the influence of location,funds,or collections,local small and medium-sized museums at the city or county level are often neglected,and have certain development limitations.This topic takes the Media convergence tour guide design for the municipal museum—Nan Ping City Museum as an example,and its general basic exhibition is the research object.From the perspective of "people-oriented",the author analyzes the existing problems of Nan Ping Museum as a small and medium-sized museum through the collection and analysis of literature and field research in order to understand the regional culture of Nan Ping city and the main information and aesthetic characteristics displayed in the museum.Then,the author hopes to extract those elements and combine them with appropriate carrier forms to design a tourist-centered media convergence tour guide plan.The author believes that,when the acquisition of information on mobile terminals becomes People’s daily life,the user experience of tourists should be taken as the starting point to provide a scientific system framework for the high-quality construction of exhibitions in small and medium-sized museums.Through the form of "media convergence tour guide ",we can optimize and upgrade the visiting experience of small and medium-sized museums,including museum publicity.This attempt is of great significance to provide practical guidance for improving user experience.This paper hopes to provide some ideas for the publicity and development of Nan Ping Museum so that it can improve its user experience and publicity influence and provide reference value for the development of other small and medium-sized museums.