Market And Fantastic Craft —Study On Zhang Yueran And Her Creations

Since year 2000, the ’post-80s’ writers have experienced the sudden great popularity, and trailed off into silence afterwards. One of the typical writer is Zhang Yueran, who started her writing career at the ’New Conception Composition contest’. Her works occupied the market quickly due to her sentimental style of writing and attractive appearance. However, she was determined to be a ’pure literature writer’ at the very beginning of her career and is showing increasingly obvious signs of such writing style, which formed the significant ’conversation’ and conflicts with Zhang’s market image. Is Zhang Yueran really an excellent ’pure literature writer’, or just a ’young idol’ built up and favored by the market?This paper demonstrates Zhang Yueran’s image transformation from ’a young lady writer’ to ’a pure literature writer’ from aspects of her demeanor, reader’s response and change, literary response and media opinion etc. Then it analyzes interaction of the market and Zhang’s writing as well as the essence of her pursuit of ’pure literature’, in order to dissect the literature motivation of her fantasy writing habits and aesthetic-supremacy logic by tracking Zhang’s transformation in writing.Zhang’s writing style is closely linked with the popularity and penetration of modern media, It reveals the current psychological characteristics of youth subculture: the lost of history, narcissism and sophisticated of petty bourgeoisie etc, which is also the dilemma that literary development is facing at this era.