Self-cognitive Bias And The Presentation Of Information Influence On Risk Perception On Health

In recent years, with the deterioration of the environment pollution, the life pressure increase, more and more people concerned about the problems on health. However, people’s risk perception on health is also more and more important? My study selected a specific groups——college students who has carried on risk perception on health. I wish this research can offer some help for college student’s education of risk perception on health.My study includes two experiments. The sample have 130 college students. There are four different types of college students in common colleges which are science, medical, sport and education. Experiment one is a different way to the presentation of information influence on risk perception on health. Experiment two want to study cognitive bias and the presentation of information influence on risk perception on health. And experiment two also want to research different genders influence on risk perception on health and different classes students influence on risk perception on health. In addition, my research also use the study health survey scale such as profiling to screening of the sample.The results of two researches have six points. First, the presentation of information alone does not significantly influence on college students’ risk perception on health. Second, self cognitive biases have significant effect on college students’ risk perception on health. The higher the degree of the awakening of self-consciousness and the risk perception on health is higher. Third, information presentation of the impact on the health risks associated with cognitive subject to the awakening of self-consciousness, there is interaction between them. Self cognitive biases has important impact on risk perception on health. Fourth, self cognitive biases and presentation of information on the risk of mental health perception of subjects have no significant effect. Fifth, college students’ perception of health risk focuses on physical health risk perception, but the risk of mental health cognition is not enough. Sixth, the college girls are higher than the college boys on risk perception on health. Seventh, to risk perception on health, science & engineering students significantly lower than the medical students, sports class students, students of normal class, is the lowest type in the ordinary university students.