New Rural Culture Communication Issues Under The Background Of Urbanization

In the report of the 18th CPC(Communist Party of China),specifically put forward culture construction and political construction, economic construction, social construction and ecological construction were identified as the cause of socialism with Chinese characteristics overall layout of the "five one". The third plenary session of the eighteenth and "further deepen the reform of the cultural system" as a key issue to conduct a comprehensive deployment. In realizing the great rejuvenation of the Chinese nation, build a well-off society in an all-round way of the grand blueprint key nodes, cultural transmission as an important part of cultural construction, its significance is self-evident.As part of the superstructure, Cultural transmission restricted by the containment of the economic foundation, and reaction with economic and social development. In the new rural construction under the background of urbanization, compared with urban culture dissemination, new rural culture dissemination has its hysteresis, particularity, in the cultural construction is the weak link in the overall layout of the link. In order to build a new socialist countryside, depends on corresponding cultural transmission.This article from the eastern, central and western China were selected representative three new rural as research object, through field investigation, field interviews, questionnaires and other forms, focusing on the topic of "new rural culture" research, elaborated the new countryside culture dissemination significance about the construction of new countryside and urbanization:meet the increasing spiritual and cultural needs of the new rural residents; Coordinate new rural residents, the ecological environment and the sustainable development of the society; Really beautiful continue making the new rural economic activity, ecological park, cultural harmony, the positive development of life. The internal and external linkage realize the all-round harmonious development of society as a whole.In this paper, combing the present situation of the spread of the new rural culture and highlight problems, including culture and. inadequate infrastructure; The new rural residents to improve media literacy; The lack of professional targeted culture communication talents, etc. Led to a series of problems are analyzed:the main reasons for ignoring the cultural construction, culture dissemination important role, make corresponding to the new rural economic and social development of culture transmission system, the new rural culture dissemination, development and inheritance appear rupture.At the same time, in view of the problems appeared in the process of new rural culture dissemination targeted put forward strategies:put forward the new rural construction and the overall development of cultural transmission platform, promote the spread of the new rural residents to participate in cultural autonomy, enthusiasm and culture as the link to enhance general population quality, activate the creativity of new rural innovation, forming a linkage between urban and rural areas, the coordinated development of the situation, create effective soft power for the great rejuvenation of the Chinese nation.