| Social news comes to People’s Daily life events, social problems and social visage, severely criticized the social evils, pay close attention to social ethics problems. Social news on people’s social life has a natural proximity. And rich interesting, the milk of human kindness, The mass character.It is based on certain ethical morality, attracts a large audience attention to it. Social news to the display of the various forms of human nature, Is the explanation of different life forms of life. China emerged in the 80 s, the word "social news" has had many media news give annotations to the society, and become a topic of media attention. But social news unique moral education function affects people’s moral values, the values, reflection of the reported the moral sentiment, Easy to affect audience values and social climate. If social news ethics anomie, will not only damage the interests of the parties, but also can reduce the media credibility, lead to public opinion direction deviation, even affect the stable development of the society.With the change of the habit of access to information,more and more people are more inclined to browse news media information through the network. By the end of December 2013, Scale of Chinese Internet users reached 618 million,49132 people browse the Internet news, Visible to the Internet has increasingly become the important way of people look at the news. Social news, as a major part of network media news reports, reported every aspect of our social life, reflects the social morality, Affects the audience’s moral values, the values. Due to the network media is numerous, So this article according to the people, the search path and search behavior visits, etc. From iresearch net data statistics people browse social news mainly through four big portal:Tencent, sohu, netease, sina. Therefore,referred to in this article, the network media is mainly refers to the four major portals. Yet driven, click-through rates, traffic can become the main target of the portal to pursue and long-standing important symbol. So web portal in social news reports, the first pursuit is " effect of eyes", "sensational effect", Social news is more likely to be exaggerated and rendering, Appear easily against the lack of news ethics and ethical behavior, Morals, values, the audience opinion have a major impact. Therefore, social network media news reports, the present research situation and social network media news reports of ethical problems and reasons, and how to make the network news media society towards standardization, this is a series of problems need to solve.Based on the research background, this article selects more sensitive and more contentious during the period of social transformation, network media reported more focus on medical disputes as samples. Selected after a court decision and a third party medical board qualitative, influential, proven medical disputes report as a case, Namely:"eight wools door" events, "sew the anus", "kill HaYiDa basis", "incubator baked dead baby event". Analysis of network media in such news source of the article is mainly through the reprinted, the message comes from patients, the title of the article "lurid", tendency obvious, invasion of privacy, lack of authenticity, there are serious ethical issues such as "media trial". Find network in such ethical issues arising from the news media is mainly due to the driven by commercial interests, lack of professional ethics, media practitioners to causes such as news regulation is lax. In order to further standardize social network media news reports put forward the corresponding countermeasures:one is to strengthen social news network media supervision, establish an early warning system for the corresponding moral; The second is to improve the news media practitioners to professional ethics accomplishment, adhere to the principle of news authenticity, objectivity and impartiality, insist the right public opinion direction, play social responsibility. |
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