Research On The News Media Ethics And Its Governance

News media ethics is the moral norms and media practitioners should abide by,and plays an important role in the social moral construction system engineering.The news media play a public communicators,social supervisors,and the social role of moral educators.Strengthen the media ethics,is beneficial to the development of the news media practitioners of social responsibility,and promote the media consciously fulfill their moral obligation to promote the harmonious development of socialist moral culture.In recent years,the news media in China has done a lot of fruitful work in publicizing the party and state policies,spread positive energy,promote the socialist main melody has done a lot of very fruitful work.But there have been false news,paid news,rampant speculation,kitsch and vulgar orientation,news content lack of humanistic care,invasion of privacy and other ethical issues anomie.Investigate its reason,including driven by economic interests?improper intervention of administrative power to the media? the moral concepts of news media practitioners is faint?news media management system is not perfect?the legal system is imperfect?the lack of supervision mechanism.To this end,need to strengthen the moral construction of the news media industry,build the supervision of public opinion atmosphere,improve relevant laws and regulations system,drawing on the experience of developed countries control the news media ethics four-pronged approach.To carry forward and cultivate the spirit of moral self-discipline of media industry,enhance the level of moral cultivation of the news media practitioners,to strengthen the credibility of the news media construction,reform of the media system,lifting audience media literacy,establish public opinion supervision mechanism,specification of the news media laws and regulations,stepping up efforts in supervising the moral of the news media.