Socialist Culture With Chinesecharacteristics Go Face Cultural Discount Problems And Solutions

Culture, is the banner of a country, related to a nation, a destiny parties. As Lenin said, the country is full of illiterate can not build socialism. Marx said that all the characteristics of a race in the nature of its life activity. Socialist culture with Chinese characteristics is the evolving dynamic shape and change the face of contemporary Chinese society, providing spiritual motivation and intellectual support and political guarantees for the development of economic, political and social. Socialist culture with Chinese characteristics is the essence of contemporary Chinese zeitgeist. Materialism tells us that social existence determines cultural, historical materialism also tells us that both cultural and social existence of uneven development, the development of its own historical inheritance, with relative independence of social existence dynamic counterproductive. Under the background of globalization, China’s building of socialist culture is inseparable from the world, of course, progress and prosperity of human culture can not be separated and promote the development of Chinese culture.Culturediscount is one of the cultural product general merchandise from other major features. Language barriers, the scale of the national cultural market, cross-cultural misunderstanding, cultural themes differences, cultural market, government intervention, etc., can lead to the process of intercultural communication cultural discount phenomenon. Socialist culture with Chinese characteristics is not just going out to enhance the soft power of culture, a necessary requirement to enhance the "China model" influence in the world, but also against the West strong culture, maintain cultural security question of the meaning of our country. Cultural discount problem solving culture with Chinese characteristics out of the face in the process, on the one hand and improve China’s cultural industry size and strength, but also rely on communication strategies and communication skills, in order to truly promote socialist culture with Chinese characteristics, to go abroad, to achieve social Marxist cultural development and prosperity.In this paper, the status quo in the sight of the next cultural discount, based on domestic market development and the status of the cultural development of the country’s cultural market starting to go out of socialist culture with Chinese characteristics and cultural discount faced problems are analyzed, and for the main issue, the feasibility of countermeasures. The full text is divided into three parts:Part 1: General Theory of Cultural Interpretation discount. The concept of cultural discount is applied to more trade and cultural fields, especially for the cultural industries in the publishing industry, animation industry, television and film industries based. In this paper, a number of factors affecting the language barrier and cultural discount, market size and level of their culture, cross-cultural misunderstanding, cultural themes differences, government intervention in the cultural market, cultural system and ideological confrontation and cultural differences in the hierarchy of needs provide a theoretical basis for cultural discounts socialist culture with Chinese characteristics are summarized go face.Part II: socialist culture with Chinese characteristics and the need to go out and cultural issues facing the discount. This part of the internal challenges from the development trend of globalization and cultural exchanges, the dominant western culture on the formation of cultural development, safeguarding our national cultural security of the external environment and to enhance the soft power of culture, expand the "China model" of world influence the development of two a large hierarchy of socialist culture with Chinese characteristics and discusses the significance of going out. Meanwhile, combine the first part of the main factors affecting the cultural discounts targeted to explore socialist culture with Chinese characteristics, faced going out of China’s cultural market small-scale, low level of development, the Chinese international spread problematic, immature national cultural institutions, media influence in the world weak and the direction of the cultural market development and other cultural discounts.Part III: lower discount culture, promoting socialist culture with Chinese characteristics, the main countermeasures to go out. The strength and enhance the cultural section from two angles of propagation grasp and put forward the development of cultural industries, promote Chinese international communication, identify the direction of the development of cultural markets in developing countries, the mainstream media create new socialist culture with Chinese characteristics, such as going out feasible of countermeasures.