The Application Of Illustration Artistic In The Agricultural Product Packaging

In today’s society, various brands have sprung up rapidly while business competition is increasingly fierce. All kinds of goods can be found in the supermarket, and their packaging is full of playful tricks to attract the attention of customers. However, the brand of agricultural products is difficult to find in a variety of famous brands. Brands of agricultural products appeared on the market are not well known, and they have not formed brand effects. In the continuous development of modern commodity economy, the value of agricultural products are greatly reduced due to their poor packaging. To improve the economic value of agricultural products, a good brand image requires to be set up, which needs to give full play to packing designs.Illustration has spread to all areas of commercial activities with the rapid development and change of the society. Modern illustration is more innovative. The myriads of changes in painting style and writing techniques make it independent to undertake the function of expressing the theme. This visual language which has already attracted the public is widely used in commodity packaging.This paper introduces the concept of illustration art, historical evolution and function in detail, together with the performance of illustration content and techniques in agricultural product packaging design. Also the development trend of the agricultural product packaging design is analyzed deeply. Based on the agricultural product brand "Da Ben"-created by The author, this paper perfectly combines Chinese traditional cultural elements with modern art. The brand makes the packaging of agricultural products to be the carrier of national culture and economic activities, while to improve the market competitiveness of agricultural products and show its cultural connotation.